Task:
1. Develop a name for a store specializing in phone cases and accessories.
2. Create a modern, unconventional logo that attracts attention and is easily memorable.
1. Develop a name for a store specializing in phone cases and accessories.
2. Create a modern, unconventional logo that attracts attention and is easily memorable.
Solution:
After analyzing the market, where over 800 Instagram shops and websites, as well as thousands of offline stores across Ukraine, specialize in phone cases and accessories, it was observed that 90% of them use standard names and logos, often depicting a mobile phone or having no logos or names at all.
To distinguish itself from competitors and capture the attention of discerning customers, a simple and creative brand - YCHOHLI - was developed. This name is derived from the Ukrainian word for a "chokhol/chohol", which translates as "cover" or "case." The letter "У" at the beginning translates as "In." Combining these elements, we arrived at to name "Іn the cover/case" = YCHOHLI effectively reflecting the essence of the products.
Associating the "chohol" with a small sack for accessories and glasses complements the image, adding extra aesthetic appeal and stylization. Added hands to the phone, reminiscent of characters from Disney cartoons, creates a lively and friendly character.
The final touch involves incorporating the colors of the Ukrainian flag into one of the camera lenses, emphasizing the national character.
For social media and online platforms, a variation of the logo with the brand name placed on the bag was created.
Additionally, a distinct font-based logo was developed using Ravi Prakash, where the letter "О" is visualized in the form of a phone placed inside a bag, providing uniqueness and ease of memorability.
Email: budovskyibohdan@gmail.com
